Program
Conference Program as of 24 February (19KB)
The 2010 conference program will discuss and examine The Business of Tourism: creating business opportunities, understanding what funding is available, what programs may be applicable, debating who should hold the responsibility for funding tourism with an underlying question - is tourism council business?
Topic streams will feature The Business of Events, The Business of Tourism Funding, The Business of Tourism Marketing and Integrated Planning and The Business of Developing Cultural Tourism.
This conference will seek to create a framework to help mayors, councillors, tourism staff and industry representatives strengthen their tourism strategy with sessions exploring:
Why councils fund tourism as a business and whether business levies or taxes should apply given funding for capacity building to Regional Tourism Organisations will cease after 2011.
- Funding opportunities: AusIndustry, TQUAL, Regional Funding, International Incentive funding and case studies from councils.
- Marketing models for Visitor Information Centres.
- The latest research into destination marketing.
- The site inspection will highlight regional cultural tourism and the various case studies will include metropolitan examples of successful cultural tourism projects.
- A hands-on workshop using the cultural heritage site inspection as an example to create a collaborative marketing strategy, a financial and stakeholder plan and a plan for community involvement and infrastructure.
Optional Sessions
Tourism Managers Exchange (TMX)
Wednesday, 10 March - 9:30am to 2:00pm
TIC and TNSW will once again present the TMX as an additional beneft for tourism managers attending the Conference. It will be an open program to discuss issues pertinent to the operational management of tourism within councils.
Free of charge, bookings required during registration.
The Business of Events
Wednesday, 10 March - 2:30pm to 5:30pm
This session explores events in a tourism context, featuring: the impact of events in regional Australia, the new NSW Event Safety Report and a session run by Events NSW focussing on planning, sponsorship and evaluation.
$77 per person, bookings required during registration.